Signs are everywhere, and they have distinct purposes. If you are a business owner, you need commercial signs that help your customers know which way they should go, but you can also have signs in your business. We will discover why signs would be a perfect addition to your commercial property.
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Why Do You Need Signs?
Signs are an excellent way for companies to brand themselves. For example, a fast food company can place its colors and name on a sign that fans of their food will recognize. When they see the sign during a long drive, they will know that they are near food that they love. Signs also ensure that your customers can find you. Signs on the roads guide people to your establishment.
Signs also increase the number of people who come into your store. They may not necessarily have been planning to go inside, but they saw your sign, and they decided to enter. You may even get a sale you wouldn’t ordinarily have had because of this sign. Health and safety signs inform your customers where they should go in case of an emergency, and legal signs tell them what is legal and what is not legal in a particular area.
What to Avoid When Getting Signage
If you are planning to add a sign to your business, you must not make the following mistakes:
1- Choosing the Wrong Color Scheme
The first thing you have to remember is that you need people to be able to read this sign from a long distance away. That’s why your sign must have colors that contrast. You will not want to use bright colors that make your sign appear cheap. Instead, have a good mixture of cool and warm colors so that people can easily read the lettering.
2- Avoid Illegibility
Every sign needs to be legible. This is the time to select the best font. Your customers can easily read the appropriate font from a distance. If your customers must spend extra time deciphering what your sign says, they will quickly move on to the next one. Therefore, your font cannot be deliberately fancy, too thin, or too bold.
3- Not Too Small or Too Big
You need to appeal to the foot traffic walking in front of your store and people driving on the street. Therefore, it cannot be too big for people close to your establishment, and it must not be too small for those farther away to read. You do not necessarily need everyone to read your sign, but everyone must be able to comprehend the message you are trying to convey.
4- Not Enough or Too Much Information
If you put every detail in your sign about an upcoming sale, the sign will appear cluttered. Your customers must be able to read your sign at a glance and understand what it says. The only information you will need is the price of the product, the name of the product, the discount and the conditions of the sale.
5- The Wrong Placement
Before you hang a sign, you must choose the best place to put it and make sure that people can see it from every angle. The placement may appear to be appropriate because people can see it well during the spring, but it may be in shadows during the winter. To ensure that your customers always see your sign, install lighting that illuminates the sign throughout the year.
6- Too Complex
Your sign needs to represent your brand, and it must be simple. Therefore, the font must be simple. It has to complement your logo and be easy for your customers to interpret. The sign only needs two colors that provide contrast, and it must be large enough for customers to see easily.