A great marketing strategy can boost a business’s revenue significantly. Not only is marketing used for promotional gains, but it can also be beneficial for brand awareness and reaching new customers.
They need to be approached strategically and with great care, though – one misstep can have massively negative consequences that could stick with your brand for the long term. But taking advantage of whatever’s trending can position you as relevant, making potential customers more inclined to consider purchasing from you.
Social media is a major way this is done. It enables you to place your brand directly in front of your target market with paid promotional ads or via the use of influencers. Influencers are trusted by their followers, so getting them to use your product to follow a trend can provide a huge boost to sales.
We’ve taken a look at a few industries where themed campaigns are particularly important.
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Fashion
The fashion industry in the UK is projected to be worth £36.1 billion in 2023, so standing out from the crowd can be challenging. This is where an effective marketing campaign comes in.
Not only do you want your products to be seen by customers when they could use them – you wouldn’t want to be promoting winter coats in July, for example – but you also need them to stick in their minds.
Seasonal collections are traditional in the fashion industry, so you may well want to do something else to stand out. You could put together a capsule wardrobe for an upcoming festival like Glastonbury or respond to something else that’s trending in popular culture. That could involve promoting a range that is inspired by a particular character in a new film or TV series.
Beauty
Beauty trends come and go, but they always make an impact.
Whether it’s soap brows or nail extensions like those worn by Hailey Bieber, latching onto these trends is massively important. If you’re too late, your reputation could take a hit because you’re supposed to be the experts.
Food
It’s always good to try to tie any new releases in with something relevant to the food industry. For example, limited edition chocolates will always do well around Christmas – particularly if they have festive flavours.
But you can also make a big impact by responding with a sharp wit to social media trends – just look back to what happened when Weetabix and Heinz collaborated in 2021. That kicked off a whole load of interaction with other brands and widespread news coverage.
It doesn’t always work out that way, though – Greggs courted controversy when they replaced Jesus with a sausage roll in a Christmas nativity scene, so be careful!