For local businesses, showing up in search results isn’t just helpful—it’s essential. When people nearby look for products or services, they often choose based on what they see online. One of the most powerful influences in that decision? Customer reviews.
Verified feedback from real customers not only affects how a business is perceived, but also plays a direct role in local search rankings. The more trustworthy reviews a business collects, the more likely it is to appear in front of potential customers. Focusing on consistent, relatable ways to gather honest feedback can help build visibility and trust at the same time.
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Google Review Cards for Instant Customer Feedback
NFC-enabled Google review cards make it easy for customers to leave feedback. You can place them in busy areas like checkout counters or dining tables, where they can prompt happy customers to leave a review on the spot. Each card links directly to your Google review page, making it quick and simple to share feedback in just a few seconds.
Making these cards look good helps catch people’s attention. They’re not just helpful—they can also add to the look and feel of your space. Offering a small reward, like a discount on the next visit or a free item, can give people an extra reason to leave a review.
QR Code Displays for Easy, Contactless Review Collection
Making it simple to leave a review is a big win for businesses that want honest feedback. Adding QR codes to signs or printed materials lets customers leave a review by scanning with their phone. No need to search or type—just scan and they’re there. Customers can leave feedback right away or later, when it’s convenient.
You can also create custom landing pages that thank people for their reviews after they scan the code. This small, personal touch makes people feel appreciated. Using fun visuals or a friendly message on the landing page makes the experience better and encourages more reviews in the future.
SMS Follow-Ups for High Engagement and Response Rates
Sending personalized text messages is one of the most effective ways to get more reviews. A quick text after a purchase gives customers the chance to share their fresh opinions while the experience is still on their mind. Using the customer’s name in the message makes it feel personal, not like a mass text, which helps build a connection.
Adding a direct link to your review page in the message makes it easy for people to give feedback. The easier it is, the more likely they are to do it. Sending these messages within 24 hours of their visit or purchase gives you the best chance of hearing back from them.
Website and Email Integrations for Passive Review Collection
Having a ‘Leave a Review’ button on your website gives customers a simple way to share their thoughts. Placing the button at key points, like after checkout or on order confirmation pages, makes it easy for satisfied customers to leave a review while they’re still engaged.
Follow-up emails after a purchase are another great reminder. A quick thank-you email that includes a review link can gently guide them back to share their experience. A simple message that shows appreciation and asks for feedback helps customers feel like their opinions matter. Keeping the design clean and easy to use will encourage more people to leave reviews.
In-Store Signage and Staff Engagement to Drive Real-Time Reviews
Visible reminders inside your business can prompt customers to leave a review before they walk out the door. Posters or flyers near exits work well because they catch people right after their experience. A short thank-you message paired with a gentle ask for feedback makes the request feel welcoming, not intrusive.
Add clear instructions and a QR code that’s easy to scan—people are more likely to act when there’s no guesswork involved. Staff can also play a key part by casually encouraging happy customers to leave a review. When delivered with a smile and sincerity, it feels genuine. Helping your team understand the value of reviews builds a habit of inviting feedback naturally into the customer experience.
Getting more local reviews starts with removing barriers and making the process feel natural. Whether it’s a tap on an NFC card, a quick scan of a QR code, or a short text message, the easier it is, the more likely customers are to respond. Website buttons, follow-up emails, and a kind reminder from staff can all make a difference when timed right. Small touches—like a thank-you message or token of appreciation—go a long way. Keep the process low-effort and sincere. When people feel heard and valued, they’re more open to sharing their experience and supporting your business publicly.