You’re not alone if you’ve ever dumped budget into b2b lead providers only to end up with inbox clutter and zero results. Most companies still rely on outdated tactics—send a mass email, hope for the best, and count any reply as a “lead.” The result? Unqualified contacts, low engagement, and frustrated sales teams chasing the wrong people.
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That’s where a data-driven approach flips the script.
SalesAR skips the spray-and-pray mindset. Instead, they treat lead generation like a science: test assumptions, segment the audience, analyze the results, and optimize. As they like to say, “We don’t just send emails. We craft hypotheses, test them, and iterate until it works.”
SalesAR Case Study: Foxit
Foxit is no small name. They’re one of the go-to providers for PDF solutions around the world. But even global brands run into a common challenge: breaking into new markets where brand recognition doesn’t automatically open doors.
Foxit wanted more than just leads—they needed qualified prospects who matched their Ideal Customer Profile. Think of decision-makers, the right industry, and the right company size—not just a name and email.
The problem? Previous b2b lead providers couldn’t deliver. They’d hand over lists, but none of those contacts converted into real sales opportunities. It was quantity over quality, and Foxit was done wasting time.
That’s when they partnered with a lead gen agency they could trust—SalesAR.
If you struggle with the same pains and want a partner who delivers pipeline, not just promises, SalesAR is your best choice.
The SalesAR Review: Strategy, Testing, and Precision
When Foxit teamed up with SalesAR, they didn’t get a recycled email template and a list of cold contacts. They got a strategy. First, the SalesAR team dug into Foxit’s product offering, pinpointing exactly who the solution was built for. From there, they defined a tight ICP—not just job titles and industries, but the actual pain points those buyers experience.
Then came the testing phase. SalesAR built multiple hypotheses based on different variables: industry, company size, geography, and job role. For each, they A/B tested everything—from subject lines and intros to personalization in every message. Nothing was left to chance.
They broke everything down into micro-segments and analyzed performance separately. If a message didn’t land, it was tweaked or replaced. The motto? “Every market speaks a different language. We adapted the messaging accordingly.”
The Outcome: A Predictable, High-Converting Funnel
You don’t get a 33.3% reply rate by accident. That level of engagement comes from knowing exactly who you’re reaching and what they care about.
SalesAR consistently delivered 10 to 12 qualified leads per month—not just names in a CRM, but prospects who were interested and fit Foxit’s ICP.
Even better, the campaign wasn’t a one-off success. They built a repeatable funnel that Foxit could roll out in other regions without starting from scratch. It wasn’t just ROI-positive—it opened doors to pipeline opportunities and real conversations with buyers who mattered.
Foxit finally had a system that worked.
Why SalesAR Case Study Worked: Data-Driven DNA
SalesAR didn’t just “set and forget” the campaign. Every week, they reviewed performance metrics, analyzed what worked and what didn’t, and adjusted accordingly. That constant refinement kept the campaign sharp and the results consistent.
They also resisted the common trap of chasing volume. There were no bloated lead lists, just high-quality, well-vetted prospects. For Foxit, that meant fewer dead ends and more meaningful sales conversations.
What made the difference was SalesAR’s understanding of SaaS and how B2B lead providers work. They knew how to position Foxit’s value, speak to decision-makers, and confidently guide prospects through a complex buyer journey.
Final Thoughts: Is SalesAR the Right Fit for You?
If you’re a B2B SaaS company trying to break into new markets or clean up a messy sales funnel, this structured, test-driven approach is a game changer.
SalesAR isn’t for teams looking for shortcuts. But you’re in the right place if you care about results and are willing to play the long game with a partner who gets B2B growth.