It is that time of year again when businesses try to connect with their customers to help boost sales. Amid all the digital marketing, direct mail advertising is a way to stand out. A well-crafted direct mail advertisement can make a lasting impression. Whether your goal is to promote seasonal products or to say thank you, direct mail may be your secret to a successful holiday season. Here are some ways to effectively use direct mail advertising during the holidays.
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Beat the Rush
The holiday season is busy for everyone, including the post office. Send your mailers early to guarantee they reach your customers. Earlier mailers give your recipients time to take advantage of any offers, but your mailer will stand out from the flood of mailers that hit the mailboxes later in the season. Do not forget to add a call to action.
Personalization
Personalization goes a long when you want to stand out. Thank your recipient for their business, and if possible, address your recipient by name. Offer them a personalized shopping list or a discount on items they have purchased in the past. Personalization gives the mailer a special touch and is more likely to be read and acted upon.
Make It Stand Out
There are ways to make your mailer stand out from the rest. One way is to use an odd size. If you send postcards, increase the size or use an odd shape. Use images and colors that will pop. Stick to traditional colors of red, green, and gold.
Include Something to Share With Others
One of the best ways to get sales is through word of mouth. Include a sharable element in your mailer. It could be a recipe for a festive holiday cocktail or Grandma’s peanut butter cookie recipe. The sharable could be directions on creating a holiday craft or pop-out decorations. Combine your sharable with an eye-catching design, and recipients will be eager to share it with friends, family, and neighbors.
Send a Free Gift
Want to catch someone’s attention? Send a gift. When people pull their mail from the mailbox to find something that feels different or has something sticking up, it will be the first piece of mail they open. There are plenty of options for a gift that will not break your marketing budget. The standard calendar is always good. A pen, notepad, and sticky note are good options too. However, consider something people could use during the holidays. Think about gift tags, holiday address labels, holiday-themed recipe cards, or an ornament.
Combine It With Your Other Marketing Strategies
Your holiday mailer should not stand alone. Include something on your mailer, such as a QR code, to encourage them to interact with your social media channels. Give a code for free shipping or a discount when the recipient visits your website.
Interactive Elements
Create an interactive element to include in your mailers. Maybe it is a coloring page for the child in the household or a puzzle for the adults to complete. Another popular interactive element is scratchers. Create a holiday theme scratch that reveals discount codes, a free item, or a coupon.