You want more customers? You first need more traffic. While you can easily accomplish that task just by investing in a PPC campaign that means nothing if you don’t also have pathways from landing page to checkout built-in, optimized, and expertly crafted.
To help you increase meaningful traffic that converts in one way or another in 2025, you’re going to want to use these top tips:
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Invest in Comprehensive SEO Services
SEO is the business of traffic, so it only makes sense to use comprehensive eCommerce SEO services to help bring in traffic in 2025. Isn’t it dead, you may ask, and that’s a fair question. With AI on the scene it might seem like the old days of SEO are long gone, and they are, in a way. The fact is, however, that both search engines and AI algorithms alike need to read new content and sort it, and that’s exactly what SEO does. The best practices have changed, yes, but the need for SEO has not.
What Google and other algorithms look for, however, is always changing. Initially Google said no AI, at all. Then it opened up to AI. Now it seems like they’re starting to focus more on human-generated content again.
The wheel shifts constantly. That’s why you need an expert team to:
- Improve the user experience on your site (on-site optimization)
- Optimize for voice search
- Refresh your content with smarter and more impactful keywords
- Build a high-quality backlink profile
- And more
Weave Social Media Marketing into Everything
Social media is a powerhouse of opportunity to bring traffic to your site. It’s how you can introduce your brand first, rather than your product or service. It’s also an excellent tool for developing trust and building relationships with your audience. Learn the ins and outs of all the latest business tools and use them to their max – while remembering to create unique and fully optimized landing pages for every post.
Throw out ideas left, right, and center and see what sticks. Finding that hook can drive traffic like nothing else.
Offer Value
There are so many ways that you can offer value in 2025 thanks to AI and machine learning making personalization easier than ever. The only issue with using these tools is that you need to be very careful. You’ll want an AI expert to craft prompts and limit the information so that chatbots and other personalization features stay consistent with your brand identity, voice, and scope.
Prep Your Site for Emergent Technologies
You need to optimize your site for AI and voice search if you want your site to be recommended by AI generative search tools or other assistants. This can be done as part of your SEO updates, so make sure to ask for them.
It isn’t long until customers start exclusively using the recommendations given to them from AI (so long as the recommendations themselves are worthwhile, but that’s on brands like Google, not you). To make sure you have a chance to get recommended, you need to optimize your site and SEO approach with these tools in mind.