For local businesses in Dubai that want to be well referenced on Google and rise to the top of geolocalized search results, local SEO is a must.
Creating Google My Business and Yellow Pages listings, registering in all the directories, capitalizing on social networks…
When you already have a business to run, do you really have the time to manage all these subjects? So should you delegate these tasks to a local SEO agency?
Let us discover the answers to these questions.
Table of Contents
What is involved in a local SEO strategy?
Before delving into the pros and cons of local SEO agencies, let us focus on local SEO strategy.
After all, not every company is suited to this latter.
Whom is local SEO for?
As the name suggests, local SEO is relevant for companies that work with local customers.
Whether you are doing business with other professionals or with individuals, local SEO is an excellent marketing lever for targeting customers in your catchment area.
The goal? Get them to come to your store, encourage them to contact you, make an appointment, order Click & Collect or delivery… In short, attract them to you without having to contact them yourself.
Why local SEO?
Shops, retail networks, liberal professions, local businesses… By working on your local SEO, you can:
- Gain visibility when a potential customer performs a local search in your area on Google or Google Maps.
- Reach a passing clientele that you would not have been able to win over with other marketing actions, such as distributing advertising in letterboxes.
- Take advantage of the new consumer habits of Internet users, who are making increasingly targeted local requests for a variety of products and services.
- Improve the natural referencing of your website, your Google My Business page or your Yellow Pages listing to move up to the top position in the search engine results pages.
- Manage your online reputation through customer reviews. 91% of Internet users who read positive reviews have more confidence in a company.
A local SEO agency: what does it do?
The mission of a local SEO agency is to take charge of optimizing your digital presence so that new customers can easily find you.
You rely on its expertise, while our consultants activate all the performance levers you need to increase your local visibility on search engines.
Upstream, she must analyze your needs to calibrate a service that matches the size of your company, your human and financial resources, your services and products…
The scope of intervention of a local communications agency specialized in SEO is quite broad. Its mission will be to deal with key technical issues such as the loading time of your website’s pages (if you have one), the format in which your site is displayed on mobile devices, compliance with Google’s SEO techniques… It will also work on your keyword positioning, possibly suggest geolocalized advertising, and register you on the most relevant local directories…
In short, a whole range of missions that can be adjusted according to individual needs and budgets.
What are the advantages of hiring a local SEO agency?
The main advantage is saving time! Like many professionals, you have a business to run, daily obligations and no doubt a family life.
In this context, it is understandable that dedicating time to your company’s local SEO can become a thorny issue… As with any service provider, delegating the management of your Internet presence to a local SEO agency in Dubai like PIUP enables you to gain new customers effortlessly, while remaining focused on your core business.
What’s more, small businesses or micro-entrepreneurs sometimes have no mastery whatsoever of local SEO techniques, or even of digital marketing concepts.
Local SEO agencies are specialists in this field, mastering all the techniques, studying them for several years, keeping up with trends…
As you no doubt know, the very principle of the Internet is based on its constant evolution: the rules are always changing, and local SEO techniques are bound to change regularly.
With a local communications agency, there is no need to train or keep up to date: they will take care of everything for you.
A pro tip:
Entrusting your local referencing to an SEO agency is one way of ensuring that you do not make a mistake and see your site penalized by Google for not respecting its rules.
A poorly constructed site, bad links, copied/pasted content… When you do not know anything about SEO, mistakes are commonplace and Google is uncompromising. Therefore, vigilance is the order of the day!
How to choose the best local SEO services in Dubai?
Given the size of the market, you will not be surprised to find a whole host of local SEO agencies on the web.
Before choosing your agency, pay close attention to its own Google listing: what better way to check the quality of its services! Does it appear on the first page of search engine results? Does it apply Google’s best practices? Check that it is committed to results and produces quality content. A visit to their site and an initial contact should give you confidence (or scare you away!).
Be careful if your local SEO agency offers you packaged solutions. These seem reassuring because they are clear, complete and well organized. However, as we have said, local SEO is first and foremost a marketing technique customized to YOUR needs. Prefer tailor-made solutions, and check whether the agency already has good customer references in your business sector.