Coomersu is a new-age business model that just combines community and commerce in a way that reflects how people connect, shop, and inspire each other in today’s advanced digital world. Nowadays, as the world has become so fast and elegant, people’s interaction with brands has also changed. In the past,Large corporations used newspapers and advertisements to promote their goods. In the modern period, people’s purchasing habits have changed significantly.
With the help of social media and personal connections, buying and selling have become more straightforward and advanced. Now, people are influenced by different ads on social media. The trend of buying and selling based on shared values and community relationships is known as Coomersu. This article will explain what Coomersu is, how it works, why it is essential, and how it can benefit our business.
Table of Contents
What is Coomersu?
Coomersu is a short form of “community-centric commerce.” It is a business model developed around a community of people who share values and interests. The Brand prefers to build a loyal community instead of just selling its products. The community is helpful and supportive of the Brand, increasing its sales.
According to Coomersu, the customer is not just the buyer but also a part of the Brand. Customers provide feedback on the product, promote products, share content, and generate new ideas for the company.
Difference between Coomersu and Traditional commerce
Comparatively, there are a lot of differences between traditional commerce and Coomersu. Let’s compare them both to understand them better:
| Traditional Commerce | Coomersu |
| Only focusing on price and product | People and the community are the target. |
| Publicity and Ads are Marketing Tools. | Social sharing and engaging with the community |
| A brand communicates with customers. | Customers and the Brand both talk |
| Customers are considered only buyers. | Customers are considered part of the Brand. |
| Believe in more sales. | Believe in more relationships. |
Why is coomersu becoming popular?
Coomersu is so popular amongst the public for different reasons:
Influential on Social media
In this modern era, people trust a friend’s recommendation more than paid ads. Different platforms like TikTok, Instagram, and Facebook have become more popular among people who want to connect with brands through real stories.
Trust of Customer
Today, customers want to purchase products and need value. Most customers trust honest and authentic brands. Coomersu is the best procedure for building trust amongst consumers.
Loyal Customers
Trustful customers want to connect with the Brand for a long time. Loyalty is so valuable for the Brand because it retains customers for a long time.
Less cost with Fast Growth
The marketing cost decreases when the community member is responsible for promoting your Brand by sharing reviews and hashtags.
Coomersu in Real Life
Coomersu is so helpful in real life. Let’s look at some examples to understand this Module.
Example:
A small skincare brand has started an online business offering beauty products. Customers can share their feedback, questions, and Tips on this platform. The different customer suggestions can be constructive for the Brand in improving products and producing the latest ones. The public’s positive views can easily enhance the sale of products without any cost.
Examples:
We can take the example of a restaurant. Instead of running ads and wasting a lot of money, the restaurant invites some local artists to perform and gathers the public to enjoy. This action automatically enhances its marketing, and people feel connected with the Brand.
Features of Coomersu
- According to the coomersu, the customers are supposed to be part of the Brand and allow them to be included in the decision.
- In Coomersu, the content is based on the user’s reviews, stories, videos, and authenticity.
- It provides value for the brands that emotionally connect with the customers.
- Offering rewards to the public through discounts and gifts.
Benefits of Coomersu
Loyalty
Coomersu creates a strong connection with customers, which makes them loyal to the Brand.
Low cost
The community makes the Brand more famous and iconic without any paid ads.
Positive Feedback
Through feedback, the brand gets honest ideas directly from the people. This is very helpful in improving the Brand’s product.
Built Trust
Most customers trust other people more than paid ads. So, the people’s reviews and feedback can quickly motivate others to use your Brand.
Way to build a coomersu-Based Business
There are a few steps needed to use this Coomersu model:
Know your Community
Firstly, you should know about your community. Research their needs and issues deeply. This will help you engage with them.
Platform to Interact with them
It should be a platform like a Facebook group or WhatsApp community where you can meet with your customers. You should allow them to contact you through messages, shares, and comments.
Stay Honest
People will believe in your mission and build trust when you become authentic, kind, and honest.
Conclusion
The Coomersu is not just a way of marketing to inspire consumers. It has now become the way to connect businesses with consumers. People love to communicate with something authentic in the fake world. If companies can adopt this Module, they can easily make strong connections with their consumer. It doesn’t matter if you have a big or small business, but when you apply the coomersu, it builds trust from your customers because the people need the product and trust, and connection.