Starting a dental practice can be challenging for anyone, but female dentists may face more issues than male dental practitioners. Male dentists typically dominate the field since they have been at it longer than women. However, with more women becoming dentists, the public is becoming more accepting of them. A female dentist can do several things to establish a successful dental practice.
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Share the News
Getting the word out will make the public aware of the new dental office. Social media, local business websites and newsletters, and direct mail or billboard ads help to attract new customers who are interested in finding a dentist. Some patients specifically look for a female dentist with an attractive and inviting ad or image. Use a professional photo that shows a relaxed, smiling, and confident female dentist the public will want to meet.
Create a Comfortable Environment
A dental office should be a cozy place where patients feel welcome and relaxed. Many practices are furnished with wall art depicting gorgeous nature scenes. Some include a well-maintained aquarium with colorful fish to entertain patients in the waiting area. Enjoyable background music of various genres can provide a calming atmosphere. A neutral color palette for office decor is an added bonus that puts patients at ease.
Maintain a Professional Demeanor
Dental diplomas, memberships, and awards should be displayed in appropriate areas to inform patients about the female dentist’s credentials and expertise. Anyone who is not used to female dental practitioners will be reassured to know that female dentists receive the same education as male dentists and are eligible to provide professional dental care. Casual conversation and occasional banter are acceptable in a dental office, but a serious attitude toward exams and treatments is essential.
Standard Business Procedures Should be Followed
Starting a dental practice requires a business-like approach to the operating procedures. Detailed record-keeping of patient accounts will keep the finances in good order for taxes, insurance, and accounts payable or receivable. An employee handbook or office manual is a valuable resource for training and operating procedures. The office should run smoothly and effectively.
Hire Suitable Employees
Hygienists, dental assistants, and clerical staff provide critical support for a female dentist. Hire people with the expected credentials for each position. Hiring employees will previous job experience in a dental office will reduce training time and possibly add helpful insight to operating a dental office.
Display a Positive Attitude
A non-judgmental dentist who listens to patient concerns and smiles when appropriate can quickly gain a patient’s trust. Showing kindness and understanding when relevant also endears a female dentist to new patients. Be ready to apologize or thank someone when the occasion calls for either. Everyone appreciates a humble, caring dentist.
Female dentists starting a new practice can follow the examples of their favorite male or female dentists for ideas. A patient survey following a dental appointment might gather helpful feedback. The main objective is to be confident in providing quality dental care to patients who visit the office.