Themed playgrounds attract customers with families, and you’ll find that adding one to your company’s property makes a grand statement. Hotels, hospitals, religious organizations, and child care centers are just a few types of places where themed playgrounds support brands. Creating a themed playground that aligns with your company’s branding is easier when you follow a few simple steps.
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Make Sure Everyone Understands the Brand
The first thing you’ll want to do is sit down and brainstorm all of the things that you want to stand out about the brand. For instance, a zoo might choose to emphasize environmental awareness in the playground’s design. Meanwhile, a childcare center might choose bold playground items that appeal to young children’s imaginations, such as castles and trains.
Focus On a Kid-Friendly Theme
Most companies have brands that can be used as a springboard for choosing a theme. For instance, a bookstore might opt to design a playground that incorporates fairy tales into the plans. Meanwhile, a health clinic might create a playground that encourages pretend play by adding fire trucks and playhouses to the space.
Integrate the Brand’s Colors and Imagery
Pulling elements from your brand makes it easy to ensure that the playground sends the right messages about your company. Using the same elements that are included in the brand’s logo and color palette increases recognition among the target audience, along with your company’s customers. Since most brands use eye-catching colors and images, this strategy also means that people will notice your company’s playground right away.
Work With a Playground Designer
Custom-designed play spaces are ideal for making sure your company’s brand stands out. A playground designer knows how to select equipment that is safe, functional, and unique. When you start planning a playground with a designer, you’ll want to share your company’s goals for the play space. For instance, you might want to give parents a comfortable place to rest while their kids burn off their energy. Adding soft contained play equipment allows parents to only need to monitor the entry and exit points. Meanwhile, a playground designer might suggest adding themed climbing equipment that creates positive associations with your brand.
Maintain a Strong Brand Image With Safety Inspections
Playhouses, slides, and climbing systems are all great additions to branded playgrounds. Yet, you also want to remember that taking care of your company’s customers is essential for maintaining a positive brand image. Once you’ve designed and installed the playground, make sure to arrange for regular inspections. Identifying small issues that need repairs before they turn into big problems allows your company to continue to serve the community with quality, branded play spaces.
As an adult, designing a themed playground is as much fun as playing on one as a child. The sky is truly the limit for designing a play space that is safe, exciting, and enticing to children and their families. Once you start designing the play area, remember to consider the age levels of the children you expect to visit the space. Including inclusive design elements can also highlight your company’s focus on providing quality goods and services to everyone in the community.