As a preschool, you are often in competition with a number of other childcare providers in the area. Are you looking for suggestions to improve what you have to offer and attract more students? Try some of these strategies.
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1. Update Your Playground Equipment
Playground equipment is one of the first things that many families will see as they drive by or look at your preschool. Bright, engaging equipment can go a long way toward creating an inviting atmosphere that both students and parents are sure to love.
2. Invest in Balance Bikes
Learning how to bike is an important milestone for many students, and balance bikes can help them achieve it. Invest in balance bikes for the kids to play with and use outside or during specific indoor play activities.
3. Share Your Curriculum
Parents don’t just want to drop their kids off for childcare. They also want to know that their children are learning and growing–and they’re excited by what you have to offer. Share your curriculum with parents so they know what they can expect their children to learn while they’re in your care.
4. Get Families Involved
Many parents are looking for more opportunities to be involved with their kids’ schools. While not everyone can volunteer during school hours, since they need to use preschool so they can work, they may be able to come in for after-hours events and special occasions. Try to create opportunities throughout the year to bring in parents, grandparents, and other family members.
5. Invest in Your Reading Corner
A quality reading corner will help create a love of reading in your students–and let parents know that you’re serious about their educational opportunities. Create a comfy reading space with oversized pillows and stuffed animals, bean bag chairs or reading chairs, and, of course, plenty of colorful books designed to appeal to your young students.
6. Purchase Plenty of Manipulatives and Hands-On Learning Materials
Many preschoolers learn best through hands-on learning. They need to get messy, dig in, and have fun as they learn about the world around them. Hands-on manipulative materials and hands-on learning activities can help create a love of learning that will last for years.
7. Create Sensory Spaces
Increasingly, parents are becoming aware of the benefits sensory play can have for their children. Create sensory spaces and bins in your preschool. You could have a sensory wall where children can explore or bins filled with sensory activities that children can use during playtime or quiet time.
8. Understand Your Brand
As a preschool, if you want to attract parents, it’s important to understand what you have to offer. Make sure you understand your unique value proposition, your brand, and your target audience as you build your preschool.
Expand What You Have to Offer
If you want to attract more students and parents to your preschool, start with a solid understanding of everything you can offer, then invest in your preschool and your equipment. When they see everything you have to offer, parents will be more eager to check out your school.