In this digital age, getting the attention of prospective customers starts with social media. This online environment gives you the perfect platform to share messages and connect with consumers. However, there are seven main mistakes you’ll want to ensure you avoid when using social media.
Table of Contents
1- Posting Too Often
One of the most detrimental mistakes you can make on social media is posting too frequently. While it’s definitely helpful to ensure that you’re always at the top of people’s minds when it comes to the products and services that you offer, it can be easy to overdo it. Reserve to posting a few times a week at most.
2- Taking Sides
Arguments do break out every day on social media. You never want to take sides, regardless of how many people you believe will support you. It’s best to stay neutral and avoid mentioning political and other types of arguments.
3- Not Responding to Negative Feedback
There’s always going to be some unhappy customers, as that’s just the way of life. While your first reaction may be to rebuttal and pick out dishonest information, that’s not always the best option. Ignoring the negative feedback isn’t a great option either. The best reaction is to respond to the negative feedback with concern and willingness to sort it out.
4- Not Having a Plan
While you may want to get active on social media as soon as possible, it’s worth planning a social media strategy first. Sit down and decide what you want to achieve by being active. Do you want to enhance your brand awareness? Are you looking to boost your customer base? Write down your reasoning and look at it before you post to any social media profiles to ensure your postings always align with your mission.
5- Not Knowing What Each Platform Content Form Is
Each social media platform will have its own type of content form that you should follow. For example, Instagram is more for videos, while Facebook is more for posting written content. Take some time to learn what type of content to post on each platform so that you don’t come across as out of sorts to your followers.
6- Not Being Helpful
No one likes being constantly marketed to. In fact, in today’s environment, it can seem like you can’t even use your phone without seeing advertisement after advertisement. If you spend all your time posting content to solely sell your products or services, people are going to dismiss you. Instead, opt for offering helpful content that gives people value first. Scatter sales posts in between useful content.
7- Not Using Social Media Marketing Tools
While being active on social media is a great start for your business, you should opt to dive into learning about their marketing tools. These tools can help you to deliver more content to your desired market. Running ad campaigns on these platforms can be profitable when done correctly.
Getting your business active on social media is a great decision. However, you want to do your best to avoid making the mistakes above, as they can be hard to recover from once they’re done.