Your franchise customers are essential for keeping your business afloat, so showing appreciation around the holidays is important. Fortunately, you can find several ideas to make their holiday season a cheerful one. This ranges from gifts and decor to fun events and additional opportunities. Whether you want to personalize the gifts or stick to a general message, the holiday season is the perfect time to let your franchise customers know they are doing a good job.
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1. Host a Holiday Event
One idea is to host a holiday event for all your franchise customers. Your event can even include giveaways, Christmas karaoke, and ugly sweater contests. If your franchise has multiple locations, you can always host one event in each area or a virtual event for everyone to attend at once.
2. Give Out Personalized Gifts
If you know your franchise customers well, consider personalized gifts that fit their preferences. For instance, you may know one customer prefers coffee gifts and another enjoys spa items. If you do not know them well, consider sending out a questionnaire before the holidays to find out what sparks their interest.
3. Send Out Holiday Cards
With multiple locations, you may not have the chance to get to know all your franchise customers. In this case, consider a personalized holiday card with a Visa gift card. This way, you can at least include their name and allow them to spend the card anywhere.
4. Provide Other Franchise Opportunities
For some people, the opportunity to make more money in the New Year is a great gift. If you own another company, provide additional franchise opportunities. You can also talk to your partners about franchise opportunities for interested customers.
5. Give Away Gift Cards
You can also give away gift cards to all franchise customers and their staff. Another idea is to look into local restaurants and shops or contact your franchise customers to find out what they and their staff prefer, and this is a great way to support other businesses in your local community.
6. Send Some Holiday Decor
Many managers and staff spend money to decorate the establishment. Why not help by sending some holiday decor or a gift card to purchase the decor? Nowadays, helping your customers and their staff to save money over the holidays can go a long way.
7. Distribute Branded Gifts
Finally, you can show appreciation and advertise by distributing branded gifts. You can place your logo or motto on a variety of useful products, such as apparel, hats, pens, water bottles, and stickers.
There are many ways to celebrate your franchise customers during the holidays. You can keep it general with gift cards or get to know your customers to add a personalized touch. Hosting an in-person or a virtual holiday event is a fun way to engage all your customers. You can even include your customers’ staff members in the celebration. Whether you are sending a gift basket or a card thanking them for their hard work, showing appreciation can really brighten someone’s holiday season.