All legal matters can be stressful, but family law is especially personal. The situations involved are always complicated, and they’re frequently emotionally charged affairs. Your family law firm provides crucial legal services to clients who need them, but are you reaching out to enough of them to generate the revenue your business needs? If you’re unsure how to proceed with marketing your family law services, you should know seven paths to focus your efforts.
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1. Start a Podcast
Doing your own podcast is one of the most trendy marketing ideas for family law firms right now. Anyone going through a divorce or other family law issues isn’t just looking for a professional to represent them in legal matters but also to provide them with advice, information, and support they need to navigate their current circumstances. They need someone they can trust and consider an expert on family law matters. A podcast is your opportunity to prove your authority.
2. Upgrade Your Website
Your family law firm needs a high-performance website to be your public persona online. Any website you have created needs to be intuitive, mobile-friendly, and a positive user experience. Make your visitors happy with your website, but keep search engines in mind, too. The more Google approves of your website, the more traffic it will send you.
3. Create Specific Service Pages
Family law covers quite a few specific areas of practice that you and your firm must cover. To land clients in each category, you should have content catering to each of them. Highlight your knowledge and provide useful tools and information that convince prospects your law firm is a trusted resource they can rely on. Specific pages should cover alimony, child custody, divorce, college expense planning, domestic violence, tax planning, and premarital agreements.
4. Register for Family Law Directories
Consumers hunting for family lawyers turn to online directories to find relevant area attorneys. When deciding which directories to sign up for, consider their relevance, reputation, traffic, and features. Factor in the potential cost of each directory. Some are free, others cost money, and many mix both free and premium features. See which ones can fit into your marketing budget, and decide if they’re worth it.
5. Harness the Power of Paid Advertising
Frequently called pay-per-click or PPC advertising, these online ads require you to pay each time someone clicks on your ad. Search engines use these heavily on related pages with the right search terms. This form of advertising can generate immediate results, and you can put as much or as little money as you want into it.
6. Utilize Email Marketing
Email marketing is an older form of digital marketing, but it’s still tremendously cost-efficient. Use it to promote your family law services in ways that build relationships with potential clients.
7. Social Media Marketing Matters
Facebook, Instagram, LinkedIn, and YouTube are all social media platforms where you can share your website content to establish authoritative status for your family law firm. Client testimonials and plain-language explanations of complicated legal situations can help people who need you.
The Right Efforts Make Your Future
As clients come in higher volumes, ensure your family law firm maintains its standards of delivering high-quality legal services to everyone. The more clients you satisfy, the more positive word-of-mouth referrals you’ll generate. Your reputation among consumers is free advertising and trusted more than anything else by those looking for attorneys to handle their family law matters.