In the landscaping market, hardscaping products are becoming a popular trend as opposed to traditional softscaping. However, it’s imperative that your business take appropriate steps to introduce homeowners to what hardscaping is and how it can benefit them. If you’re lacking in the marketing strategies department, we’re going to share with you a few different strategies that will ensure your success.
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1- Offer Hardscaping at Highly Trafficked Locations
To put your products directly in front of consumers, you can opt for offering discounted or even free hardscaping services to highly trafficked locations. For example, if there’s a corner store that everyone in town visits regularly, that’s the ideal place to offer your services. Make sure that you include a plaque that showcases your business’s information. This way, people walking by will know how to contact your business.
2- Participate in Community Events
One of the best ways to put your business in a positive light is to participate in community events. For example, if there’s going to be a community park opening in your area, offer to provide hardscaping. This will give prospective customers a first-hand look at your products every time they visit the park.
3- Network With Local Realtors
When people are looking to sell their homes, their landscape is going to have a big impact on attracting potential buyers. Realtors know this and are more than happy to provide easy solutions for homeowners to boost their curb appeal. If you network with local realtors and show off your products, they’ll be more likely to recommend you to home sellers.
4- Utilize Social Media
Social media provides a great platform for businesses to show off their products and services. When you’re doing jobs, be sure to post their final result. This way, you can opt to get shares and get your work in front of new prospective customers. It only takes one good photo to go viral and have people buying your hardscaping products.
5- Invest in SEO
You must have an established website to be competitive in today’s marketplace. You’ll want to also invest in a quality search engine optimization (SEO) service. This type of service will work to grow your online presence and get your website ranked at the top of the search engine results for terms relevant to your business.
6- Use Direct Mail
In the early spring, when homeowners start to worry about the look of their home’s exterior, it’s time to consider a direct mail campaign. A simple postcard campaign with attractive pictures of some of your hardscaping products can make all the difference. You don’t want to use a traditional envelope, as people are likely going to view it as junk mail and throw it out before seeing your products.
Attracting buyers to your hardscape products may seem challenging at first. However, by implementing the strategies that we went over above, you’ll be well on your way to rapidly expanding your client base. Remember that marketing is all about having multiple faucets to target as much of your desired client population as possible.