Dentists serve important roles in the community by helping people to love their smiles. On top of keeping teeth clean, your experience as a dental provider also helps you to ensure that people know where to go when they have a problem. Using these five business strategies can help your dental office grow and increase profits over time.
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1- Offer Orthodontic Services
Dental clinics that offer a full range of services tend to be the most profitable. Orthodontic treatment encourages return visits to your clinic as patients work on improving their smiles. With new treatments, it’s possible to provide teeth straightening and better jaw alignment options in your dental office. Once patients begin to see how clear aligners can transform their smile, they’ll also be motivated to come in for their routine cleanings.
2- Establish Trust With Patient Testimonials
Although you might know that you use a gentle touch, it’s common for patients to have some dental anxiety. For these patients, reading through other people’s testimonials provides reassurance that your clinic cares about their comfort. You can encourage patient testimonials by requesting them after someone completes a service. Many people are eager to share their opinions about the standard of care your clinic provides, and you can put them online for prospective patients to find.
3- Create a Family Friendly Environment
For every patient you attract to your clinic, there are likely several more who are closely connected to them. Family-friendly dental clinics serve everyone from children to senior adults, and opening the doors to everyone can quickly expand your business. Parents often appreciate being able to take their children to the same place they receive their dental care. You will also find that children grow up to turn into regular patients as adults who make their own decisions regarding dental providers.
4- Provide Cosmetic Dentistry Services
Most fillings are simple one-time office procedures that restore teeth that have decay. Meanwhile, cosmetic dentistry services allow your patients to visit your office any time they need to give their smile a boost. Teeth whitening treatments are minimally invasive, and they can also be finished in one to several office visits to achieve the perfect shade of white to highlight your patients’ smiles. Dental veneers are another option that you can offer for people with deep stains or small chips that they want to cover up.
5- Simplify Appointment Scheduling
No one likes to get stuck on call waiting, and people sometimes have limited time to make appointments during the standard office day. Offering online appointment scheduling for new and established patients turns a dreaded task into a simple one. This one simple strategy eases stress for patients and shows your commitment to making dental care easier from the very first contact someone has with your office.
As with any essential service, it’s important to stand out from the competition in your community. Fortunately, the top strategies to increase profits also align with practicing good dentistry strategies. Providing quality services to people who need prompt, compassionate care ensures that everyone who visits your dental clinic looks forward to their next visit.