Marketing aims to catch the attention of consumers. Color, shape, size, and depth are all used to create the perfect picture to captivate shoppers. This is especially effective when business owners use apparel to promote their company. What type of apparel should you use to promote your company?
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1. Shirts
You’ve been approached by an employee wearing the company logo or slogan on their shirts. What type of shirts?
- Button-down shirts: These shirts have the company logo on the breast pocket. Most are long-sleeved, although short-sleeved are popular in warmer climates. You’ll find these worn by restaurant personnel such as wait staff together with retail personnel.
- Polo shirts: Comfortable, sporty as well as worn in the office, and eye-catching, polo shirts are most often used to market a company. They come in all colors and sizes, are worn by both men and women, and capture the imagination when suitably captioned.
- T-shirt: Short-sleeved or long-sleeved, scoop-necked or regular, plain or with a design, T-shirts are worn by everyone from pizza delivery persons to fast-food workers to department store personnel and more. They can carry your company logo, slogan, and an eye-catching design.
2. Jackets
Of course, they can only be worn in the cooler months, but jackets and hoodies make great marketing tools. They come in bright colors and consumers see this. What type of jacket would you like your company logo printed on?
- Windbreakers: Popular due to its lightweight nature, windbreakers can be worn in spring, fall, and the beginning of winter. They can be printed with a company logo, slogan, and design. Worn by both men and women, windbreakers are a fine marketing implement.
- Chore jackets: You’ll see this jacket worn by workmen, whether repairing telephone lines or under a jacked-up car. They’re noticeable because not everyone is a lineman, so people read the company logo for future reference.
- Hoodies: Hoodies can be worn in spring, fall, and winter also. They come in lightweight materials and heavy materials for deep winter. They’re often printed with whimsical or business designs.
3. Pants
Everyone notices the person with the sweatpants bearing his company logo. Nylon pants and scrub pants are two types of apparel that carry company logos. Dockers and Dickies brand pants often bear company logos. It’s a simple matter of choosing a color of pants, deciding where to place the logo (back pockets and hips are popular,) and getting a variety of sizes, and you’re off!
4. Ball Caps
Ball caps are worn by the food industry to keep hair out of the food. They’re worn by construction workers and builders. Truckers, delivery persons, and warehouse workers wear them. The hospitality industry uses them to advertise their hotel, tourist sight, or resorts. Your employees can wear them, too.
All’s fair in marketing. There are so many choices in apparel that you only have to choose the most popular to suit your employees, and this will help improve a company’s word-of-mouth marketing. Happy printing!