The use of apps to conduct daily business has been on the rise for decades, especially with the release of smartphones and tablets capable of handling high-powered business functions. However, in the last decade, so many business activities have moved to the cloud and are mobile-based that many companies have started exploring the idea of having their own custom app, both for their employees and for customers. Every business has its own unique arena and business functions, and a custom app can help facilitate workflow and customer service. Even if a custom app can’t satisfy all business needs, it is typically versatile enough to streamline regular business transactions and workflow, especially repetitive work. So what are some advantages to having a custom app for your business?
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1. Customized Processes
In an effort to save time and money, an app tailored specifically to a company’s workflow is an efficient way to free up human resources for other necessary work. For example, a customer can purchase products or services within the app, freeing up the human employee to handle the specifics of the transaction or troubleshooting any problem areas. Automated processes within the app also streamline the employee’s workflow. The customer can answer pre-set questions within the app that determine what level of need they have and direct them to the appropriate person to handle their request, or even automate product ordering or services.
2. Integration of Third-Party Services
If a company works with third parties to provide products or services, a customized app that integrates such functionality is quite helpful. An example of this would be cross-platform integration with online payment services such as Zillow, Paypal, and CashApp.
3. Improved Security
Routine business transactions within a company-specific app simplify the process of ensuring the encryption and security of financial and personal information. The technical department of the company is then responsible for the level of data security employed by the app within an app the company controls, thus ensuring customers and employees that transactions are indeed secure and not spread out among several different levels of security provided by different vendors.
4. Improved Customer Experience
The ability to conduct business from a device in your hand is far more convenient to customers than having to come into a physical location to do business. A customized business app allows a company to provide tailored experiences for their customers, including offering products and services based on those needs. The app allows the company to access stored details about the customer and previous interactions, receive feedback, and build long-term client relationships.
Given the ease with which custom apps can now be developed, a company that does not have one or has plans to develop one might quickly find itself behind the competition. Apps are a necessary tool in today’s digital world to stay competitive and ease the workflow for employees and client interactions. No matter the company’s size and industry, consider investing in a customized app. Reach out to an experienced app developer today and learn more!