Gifting and selling promotional products (not just posting Internet ads) is an excellent method of marketing any business. Have you ever sat down at a restaurant, had a great meal, and signed your check with a branded pen from that location (or from another business altogether)? Plus, the server is often wearing a branded shirt, jacket, or even slacks.
We see branded marketing material every day, but we often don’t pay close attention—we aren’t bothered by the marketing. Why is that? What does embroidering your logo on a polo shirt, bag, or sweatshirt do for your business that an equivalent amount of Internet marketing cannot?
Table of Contents
1- Branding is Everywhere
Most importantly, branding is everywhere. You cannot escape it, and that means you should do your best to make your business look its best. Yes, there are many ways to get your logo on a shirt, bag, jacket, sweater, slacks, or shorts, but embroidery is forever.
Have you ever attempted to remove embroidery from an article of clothing? It’s next to impossible, meaning that the logo won’t fade over time. That shirt, for example, will always have that logo on it: on vacation, at work, on a weekend outing, or at a school event. People will see it everywhere it goes, and it will stand out in living color because of the inherent quality found in embroidery.
2- Embroidery is Beautiful
When you work with experts, your design is made to look more than professional—it will look beautiful. Embroidery speaks to a level of quality and craftsmanship that other branding techniques simply do not. Ask yourself if you have a branded and embroidered article of clothing in your closet right now.
The answer is likely yes.
If the answer is yes, you’ve likely worn that shirt, jacket, etc because it looks good. Who could blame you?
On top of the aesthetic beauty of the items you produce, you’re sending your prospects and current customers/staff a message—we care about quality around here. In short, your business looks better because you have demonstrated that you are willing to invest in quality.
If you’re investing in the quality of a shirt you likely gave away, customers and prospects can only imagine the quality that comes with your products and services every day.
3- Long-Lasting Marketing
We just imagined that that old, branded shirt is in your closet, and it’s been there for some time. This speaks to a long-lasting form of marketing. You could hand that shirt down to your child, give it away in a clothing drive, and it will reappear elsewhere. Or, you’ll still wear it for many years to come.
The mileage you get from branded clothing could extend years and years beyond the life of the business, which gives you more than your money’s worth. Plus, you only paid for the product once while it kept performing year after year.
4- A Sense of Pride and Fulfillment
Finally, giving promotional clothing items (or even bags) to your staff is just a good way to build morale. Get everyone on the same page. Welcome new hires with branded clothing that looks great at work and on the town. You don’t get a second chance to make a first impression, and these items do that as they allow your staff to wear the logo with pride.
Embroider Your Logo on a Variety of Promo Products Today
Yes, you can and should market your business in as many ways as possible, but embroidered promotional clothing, bags, and more send a message that the public gets in person, over many years, and will remain in your closet for the foreseeable future.